I remember many years ago when I went shopping for the first time in Sydney that most price tags carried 99 cents.<\/p>\n
For example, an item had a price tag of $24.99 and another item was on sale for $15.99. Another example is a pair of shoes with a tag price of $149.00. Add another dollar and presto, you actually spent $150.<\/p>\n
Having been used to shopping in San Francisco, I expected a one cent change but eventually found out that there was no such coin in Australia. Much worse, the item marked $24.99 was rounded off to $25.00.<\/p>\n
Of course, if one is buying groceries most of which are marked with 99\u00a2 or 98\u00a2, the total would be rounded off to the nearest 5 cents. There is no rounding off if the customer uses a debit card or a credit card.<\/p>\n
The intention is very obvious. The customer is made to believe that the item is less expensive with the lesser digit on display. Whom are they kidding? Let’s call a spade a spade! We are actually paying $25 for an item that is marked $24.99 and $150 for that pair of shoes marked $149.99.<\/p>\n
There must be a better way to market a product and not deceive a customer into thinking that the product or service is less expensive by a measly one cent. A one dollar reduction or savings means nothing to most shoppers.<\/p>\n","protected":false},"excerpt":{"rendered":"
I remember many years ago when I went shopping for the first time in Sydney that most price tags carried 99 cents. For example, an item had a price tag of $24.99 and another item was on sale for $15.99. Another example is a pair of shoes with a tag price of $149.00. Add another […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=\/wp\/v2\/posts\/2431"}],"collection":[{"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2431"}],"version-history":[{"count":0,"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=\/wp\/v2\/posts\/2431\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.philippinesentinel.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}