2020-05-30
Aprille Lim 2019-11

From beauty queen to law practice to business

by Matilda Rudd
As seen on the November 2019 issue of The Philippine Sentinel


She is also an actress known for Dead Moon Circus (2012), Callabona Red (2009) and Syd2030 (2012). Aprille Lim, who won Miss Philippines Australia in 2009, worked as a lawyer in Sydney for five years but wasn’t passionate about the long hours or culture.

Instead the 32-year-old wanted to do something creative and was waiting for the right idea to spark her interest.

While holidaying in Asia with her ex-boyfriend in 2015 they were asked to go snorkelling with a tour guide, but the pair were anxious about leaving their belongings on the boat unattended.

‘I had this fear (probably from being a lawyer) about worse case scenarios… like what if they take off and leave us stranded? So, we took turns snorkelling and couldn’t enjoy the experience together,’ she told FEMAIL.

Aprille wondered if there was a product available that meant you could bring your valuables with you in the water ━ even snapping photos if you wanted to. So, she decided to experiment on a waterproof gadget.

Aprille wondered if there was something available that meant you could bring your valuables with you in the water ━ even snapping photos if you wanted to ━ and decided to make one.

“We launched Seaquatix in July 2016 and within our first year we were stocked in General Pants and on Red Balloon,” she said.

“The product uses a patented lock system that makes the case airtight. The case is waterproof for up to 20 meters for two hours. When people put their phone in the case, they can still use their phone as normal when it is in there. They can also take photos and videos underwater.”

The ingenious $54.95 device means you can capture incredible shots of swimmers and surfers without fear of dropping your phone in the ocean.

Works as a PR Consultant

Aprille works as a PR consultant full-time and juggles her ‘side hustle’ business after work, happily watching it grow in popularity over the years. She hopes to one day expand the brand and feature sand proof towels and even skincare.


(First published in Daily Mail Australia)